We were on location in New York City, in August, and it was time
to photograph one of our newest button-down dress shirts, The Sandhill.
Given the temperature and the long walk from the dressing area, we expected to see our talent get through her series of shots as fast as possible and return
to the air-conditioned studio. Instead, she couldn’t stop talking about how comfortable the shirt felt,
how attractive it looked overall, and how easy it was to move around without feeling constricted.
As you can imagine, professional NYC models get to wear some fantastic clothes. When we saw how genuine
the comments were, and that she didn’t rush to change into the next outfit, we knew we had a winner.