Vantage Apparel Partners with Starline to Offer Hard Goods in its New Webstore Platform

Vantage Starline logo.

Vantage Apparel recently unveiled its cutting-edge, single-piece webstore platform, set to revolutionize the promotional products industry. The platform boasts a range of advanced features, including Pop- Up Shops, points programs, budget allocations, powerful reporting, and order approvals, all designed to enhance user experience and streamline operations.

Notably, the new platform offers strengthened security, with PCI and SOC2 compliance, ensuring the highest standards of data protection and privacy for users.

Building on this innovative launch, Vantage Apparel is excited to announce a strategic partnership with Starline®, a renowned industry leader in hard goods. This collaboration will significantly expand the product offerings available through Vantage's webstores, providing distributors with instant access to a diverse range of single-piece, on-demand branded products, including, apparel, bags, coolers, Bluetooth speakers, flashlights, home goods and drinkware, including consumer-favorite Stanley®.

Rob Watson, CEO of Vantage Apparel, expressed enthusiasm about the partnership: "Our collaboration with Starline® marks a significant milestone for Vantage Apparel. By integrating their high-quality hard goods into our platform, we are not only broadening our product range but also enhancing the value we provide to our distributors and their customers. This partnership exemplifies our commitment to innovation, integration, and excellence in the promotional products industry."

Vantage's collaboration with Starline allows distributors to seamlessly incorporate a curated selection of both apparel and hard goods into their webstore, providing real-time inventory and enhanced ordering capabilities for all products. “Each product in Starline's on-demand lineup offers the same single-piece, decorated option that our customers have grown to love and expect from Vantage," says Chris Alfano, Chief Digital Officer of Vantage Apparel.

Starline has been a long-time, award-winning industry leader in upscale retail-quality gifts in both the United States and Canada for over 50 years. “Vantage is known industry wide for their creative and innovative decoration capabilities, combined with first class apparel,” says Brian Porter, Chief Revenue Officer of Starline®. “This works so well with our award-winning digital Tru Color decorating and best in class product quality, that the synergy was a natural fit. We’re beyond thrilled to expand our “On Demand” capabilities and combine those in a one stop solution for both apparel and hard goods.”

For a look at the entire assortment of on-demand hard goods from Starline® now available on Vantage’s webstore platform, visit www.starline.com/products/On_Demand/. This strong assortment of hard goods, coupled with Vantage’s retail-inspired styles, including its recent launch of Redwood Classics apparel and the fan-favorite, Varsity Award Jacket, outfit a comprehensive webstore perfect for holiday gift giving, employee incentives and customer reward.

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