Taking a cue from nature’s palette, current fashion is fresh with bright, bold colors. From citrus shades of yellow, lime and orange to sky
blues, field greens and sunset magentas, these colors are fully saturated and make a statement. Here’s 3 ways to put a trendy fashion twist on your
current logo apparel collection.
1. Orange is the New Black. If you’re not thinking of the season’s top color as
a neutral, you’re probably missing out on an easy way to freshen up your
merchandise mix. Associating your brand with popular fashion colors,
shows your current and on-trend with your messaging. From bright orange,
to deeper shades of mandarin, we’re seeing this fun citrus shade in golf
shirts, performance polos, pullovers, t-shirts and caps.
the Positive. Not ready to go full throttle on the latest hot color?
There are plenty of apparel choices that keep their cool using traditional
colors such as grey or white, and rely on accents of fashion colors in piping,
trims, plackets, or zippers.
Branding. Consider using a bright or trending color for your logo or
brand slogan. Corporate sponsors can easily show their support when
they alter their logo color such as using bright pink for a breast cancer
awareness event. The change from the expected will bring extra attention
to the message or cause. Neon and other specialty screen
printing inks are also a fun way to work trendy colors into event t-shirts
or promotional give-away tees.