Behind every business is a story that can inspire us all. From the
family-run coffee shop on your neighborhood corner, to the most advanced
manufacturer of performance automobiles, the logo, their brand is the most
Introducing our newest digital series, Behind the Logo where we share real
stories and a behind-the-scenes look at how these companies that enhance our
lives and strengthen our communities, use logo apparel to build their brands.
Each episode spotlights a business from top and emerging markets including
personal care services, specialty eaters, healthcare and more. Check out the
trailer for a taste of what’s to come.
Watch the trailer of Behind the Logo
We started the season with a sip of inspo from The Coffee Box based in
Rahway, NJ. A cozy coffee shop that brings the community together every
Thursday night for a jam sesh and chill. The owner, Jeff Spelman shared the
importance of providing a community space not defined by religion, race, or
status but of acceptance and belonging. We made sure to provide his team of
unique personalities with merch that matched their vibe.
The series goes on to share the inspiring stories behind businesses from
some of today’s top markets, including:
- Meet the Barber Gentlemen's Lounge, a barbershop with star-studded clientele in Neptune, NJ.
- Clean Ocean Action, a nonprofit organization dedicated to protecting our waterways.
- Montclair Brewery, the first black-owned brewery in NJ committed to building community one beer at a time.
It’s deeper than clothes
This series is designed to not only provide helpful insights for branding
professionals, but also create meaningful connections between the
professional and their clients. It's a unique opportunity to look beyond the
sale and explore why we do what we do - ultimately leading projects down new
paths of creativity and success! By the conclusion of each episode, we hope
viewers will have a newfound appreciation for the businesses they serve, and
the encompassing work involved in creating quality branded apparel and
inspire them to bring their own ideas to life. Some takeaways from the
series will include learning how these amazing companies manage through a
pandemic, how local businesses contribute to their communities, and sharing
insights on what they look for in a branding partner.
Be sure to subscribe to our YouTube channel so you don’t miss an episode.