Everything you need to know about Vantage Apparel’s newest digital series, Behind the Logo

Posted March 23, 2023 by Whitney Robinson

Behind every business is a story that can inspire us all. From the family-run coffee shop on your neighborhood corner, to the most advanced manufacturer of performance automobiles, the logo, their brand is the most important thing.

Introducing our newest digital series, Behind the Logo where we share real stories and a behind-the-scenes look at how these companies that enhance our lives and strengthen our communities, use logo apparel to build their brands. Each episode spotlights a business from top and emerging markets including personal care services, specialty eaters, healthcare and more. Check out the trailer for a taste of what’s to come.

Watch the trailer of Behind the Logo

We started the season with a sip of inspo from The Coffee Box based in Rahway, NJ. A cozy coffee shop that brings the community together every Thursday night for a jam sesh and chill. The owner, Jeff Spelman shared the importance of providing a community space not defined by religion, race, or status but of acceptance and belonging. We made sure to provide his team of unique personalities with merch that matched their vibe.

The series goes on to share the inspiring stories behind businesses from some of today’s top markets, including:

  • Meet the Barber Gentlemen's Lounge, a barbershop with star-studded clientele in Neptune, NJ.
  • Clean Ocean Action, a nonprofit organization dedicated to protecting our waterways.
  • Montclair Brewery, the first black-owned brewery in NJ committed to building community one beer at a time.

It’s deeper than clothes

This series is designed to not only provide helpful insights for branding professionals, but also create meaningful connections between the professional and their clients. It's a unique opportunity to look beyond the sale and explore why we do what we do - ultimately leading projects down new paths of creativity and success! By the conclusion of each episode, we hope viewers will have a newfound appreciation for the businesses they serve, and the encompassing work involved in creating quality branded apparel and inspire them to bring their own ideas to life. Some takeaways from the series will include learning how these amazing companies manage through a pandemic, how local businesses contribute to their communities, and sharing insights on what they look for in a branding partner.

Be sure to subscribe to our YouTube channel so you don’t miss an episode.

Join the Conversation