The collegiate fashion trend, favored to win the outerwear game

See how the Varsity Jacket stacks up for company branding and logo apparel opportunities

Posted November 13, 2023 by Tiffany Jorge

When it comes to promotional outerwear, the choices are virtually endless. From vests to jackets, and pullovers to full-zips, there’s a plethora of outer layer styles available to make a lasting impression on your target audience.

One option that stands out this season is the varsity style jacket. Varsity jackets are more than just warm, fashionable outerwear; they carry a unique charm and appeal that has made them a time-tested favorite among promotional product buyers. Here are the top reasons we’re picking the varsity jacket as our season winner:

A Classic and Timeless Aesthetic

One of the primary reasons varsity style jackets are a popular promotional product is their classic and timeless look. These jackets have been around for decades and have never gone out of style. Their retro charm and enduring appeal make them a versatile choice for various target demographics. Whether you're reaching out to young adults or a more mature audience, varsity jackets can effortlessly blend in with different fashion sensibilities, making them a dependable choice for promotional purposes.

Strong Association with Tradition

Varsity jackets are inherently tied to traditions, particularly in the world of academia and sports. They often bear school or team logos, serving as symbols of achievement and pride. This association with tradition can be leveraged by businesses to create a sense of belonging and nostalgia among their customers. It's an excellent way to tap into the emotional connection people have with their favorite brands and pride for the companies they represent.

High-Quality and Durable

Quality is crucial when it comes to promotional products, and varsity jackets don't disappoint. These jackets are typically made with durable materials and high-quality craftsmanship, ensuring that they will last for a long time. When customers receive a varsity jacket, they appreciate the thought and effort put into providing a functional and stylish item, which can significantly enhance the perception of your brand.

Customization and Branding Opportunities

Varsity jackets offer ample space for customization and branding and unique placement options for multiple logos. Businesses can add their logos, slogans, or other branding elements to the jacket front, back and sleeves, creating a walking billboard for their company. Laser Applique, embroidery, and screen printing are all possible decoration techniques allowing for creative and eye-catching promotional pieces that will undoubtedly attract attention and reinforce brand identity.

Seasonal Versatility

Varsity jackets are not limited to a specific season; they can be worn in both cool spring weather and the first chills of fall. The new Vantage Varsity Jacket is made of a versatile fleece fabric and more likely to be used and appreciated by recipients throughout the year.

Gender-Neutral Appeal

Varsity jackets are generally designed to be gender-neutral. This makes them an inclusive and widely accepted promotional item, as they can be worn by people of all genders, further expanding their reach and effectiveness.

Want to see more decoration ideas for the Varsity Jacket? Download a sales sheet or request a virtual mock-up for your client.

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