When it comes to promotional outerwear, the choices are virtually endless.
From vests to jackets, and pullovers to full-zips, there’s a plethora of
outer layer styles available to make a lasting impression on your target
One option that stands out this season is the varsity style jacket. Varsity
jackets are more than just warm, fashionable outerwear; they carry a unique
charm and appeal that has made them a time-tested favorite among promotional
product buyers. Here are the top reasons we’re picking the varsity jacket
as our season winner:
A Classic and Timeless Aesthetic
One of the primary reasons varsity style jackets are a popular promotional
product is their classic and timeless look. These jackets have been around
for decades and have never gone out of style. Their retro charm and enduring
appeal make them a versatile choice for various target demographics. Whether
you're reaching out to young adults or a more mature audience, varsity
jackets can effortlessly blend in with different fashion sensibilities,
making them a dependable choice for promotional purposes.
Strong Association with Tradition
Varsity jackets are inherently tied to traditions, particularly in the world
of academia and sports. They often bear school or team logos, serving as
symbols of achievement and pride. This association with tradition can be
leveraged by businesses to create a sense of belonging and nostalgia among
their customers. It's an excellent way to tap into the emotional connection
people have with their favorite brands and pride for the companies they
High-Quality and Durable
Quality is crucial when it comes to promotional products, and varsity
jackets don't disappoint. These jackets are typically made with durable
materials and high-quality craftsmanship, ensuring that they will last for a
long time. When customers receive a varsity jacket, they appreciate the
thought and effort put into providing a functional and stylish item, which
can significantly enhance the perception of your brand.
Customization and Branding Opportunities
Varsity jackets offer ample space for customization and branding and unique
placement options for multiple logos. Businesses can add their logos,
slogans, or other branding elements to the jacket front, back and sleeves,
creating a walking billboard for their company. Laser Applique, embroidery,
and screen printing are all possible decoration techniques allowing for
creative and eye-catching promotional pieces that will undoubtedly attract
attention and reinforce brand identity.
Varsity jackets are not limited to a specific season; they can be worn in
both cool spring weather and the first chills of fall. The new Vantage
Varsity Jacket is made of a versatile fleece fabric and more likely to be
used and appreciated by recipients throughout the year.
Varsity jackets are generally designed to be gender-neutral. This makes them
an inclusive and widely accepted promotional item, as they can be worn by
people of all genders, further expanding their reach and effectiveness.
Want to see more decoration ideas for the Varsity Jacket? Download a sales
sheet or request a virtual mock-up for your client.