Ever get a call from your biggest client with a last minute request that seems impossible? Happens all the time, right? You can certainly bet you haven’t been in the promotional products business very long if you haven’t.

Could a conversation on a tradeshow floor really turn into a 5,000-print placement job delivered overnight? Depends on whose booth you’re standing in.

A distributor received a phone call for a rush delivery for time-sensitive t-shirts to give away at a press event. It started as 1,000 t-shirts, 2 placements, but by the time it reached the customer service associate, the desired order size had increased to 2,500 pieces.